The MCOCO Showcase is now an established event in the industry calendar, organised by the Midland Consortium of Conference Organisers. It is small and very cheap to exhibit, or at least small by modern exhibition standards… and it is a regular event.

The MCOCO Showcase is held once or twice a year and the organisers try to vary the exhibitors as much as possible to encourage some of the smaller, independent and less well-established venues to attend.

The latest one was held on Monday evening this week at Villa Park in Birmingham, the home of Aston Villa Football Club. There were 48 exhibitors featuring mainly hotels – both groups and privately owned establishments plus conference venues, a few consortia and a couple of ‘destinations’.

Each exhibitor had a table, or shared a table, to display their wares plus sufficient space for a small pop-up exhibition stand, but nothing more elaborate than that.

birmingham astonvilla326 local Midlands-based agents turned up with their staff - 102 agents in total - who mingled all evening long. The event concluded with a sit-down buffet dinner and a ‘bumper-bundle’ prize draw.

It was a bitterly cold evening in Birmingham but the atmosphere in the Hall was just the opposite. It was a really buzzing event – great fun and very informative as well as being a catch-up on old friends.

I think MCOCO has discovered a winning formula for arranging a low-cost exhibition which offers great benefits to both the exhibitor and the attendee.

MCOCO ‘keep it simple’ and it works very well indeed. Many thanks to the behind-the-scenes organisers who would no doubt disagree very strongly with me describing it as ‘simple’. Thanks also to the venues which showed up and to Aston Villa Football Club for hosting the event.

Looking forward to the next one – details to follow in the not too distant future.

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