Starwood Capital have picked London for the launch of its new Treehouse Hotel brand. The 95-bedroom Treehouse London is set to open in late 2019.

A statement from Starwood Capital said Treehouse Hotels are about freedom. “The wondrous feeling we each had as kids climbing into a treehouse and making our own ‘clubhouse’ rules. It's about friendship, community and shared secrets. Inspiring, boho and nostalgic, you'll find surprisingly intimate spaces, simple toys, books, nooks, games…and a bit of magic.” In other words, “a hotel which doesn’t take itself too seriously”.

Treehouse Hotel London is set to open opposite the BBC headquarters in central London. It will feature a penthouse restaurant and rooftop bar with 360-degree views.

Treehouse London will be the first of a planned global roll-out of the hotel brand.

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